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Read the following scenario and answer the three questions that follow.
The occasion was a hyper publicised switch-on ceremony of solar power facilities on an island, with many villages, in the Bay of Bengal. PK was the brand ambassador of a Multinational Company (MNC) that was banking heavily on this CSR initiative to strengthen its presence in India. For the millions of fans, enamoured by the aging super star’s Robinhood like onscreen exploits, the pre-event speech of PK was their first glimpse into his off-screen persona. After an emotional speech that extolled the virtues of electricity as a driver of wellbeing & need for inclusive growth, PK with a flourish of his hand hit the button to remotely switch on the solar power facilities. Tens of media cameras stationed in all the island villages, started beaming live feed across the world. Quickly, the event turned from one of joy to something of shock and horror, as all the thatched households on the island caught fire. A few villagers were seriously injured in the fire. Watching the coverage, PK slapped the MNC representative standing next to him, on live camera, and collapsed on a couch with his head in his hands.

Question 16 : Soon after, the MNC filed a case against PK for criminal assault and tarnishing its brand image.
Which of the following is the MOST appropriate reason for the MNC to file a case against PK?

  1. It is a message to the MNC’s stakeholders that it will not tolerate such inappropriate behaviour.
  2. The MNC’s mission statement includes “employee first, customer second.”
  3. The MNC is forced to respond, given the public slapping of its representative.
  4. The MNC intends to arrest its dropping sales, post the incident, through affirmative action.
  5. The highly brand conscious MNC is using PK to divert public attention.

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Explanatory Answer

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The question is " Soon after, the MNC filed a case against PK for criminal assault and tarnishing its brand image.
Which of the following is the MOST appropriate reason for the MNC to file a case against PK? "

Hence, the answer is 'It is a message to the MNC’s stakeholders that it will not tolerate such inappropriate behaviour.'

Choice A is the correct answer.

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