XAT 2021 Question Paper | Bussiness Decision Making

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Read the following scenario and answer the three questions that follow.
Amish is the marketing head of an e-commerce firm named FillInCart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally supressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.

Question 19 : Amish is concerned with the trending boycott calls and its probable impact on FICT’s brand image.
Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?

Ignore social media backlash, assuming that in a few days a new issue will start trending.
Publicise on social media that FICT has nothing to do with the celebrity’s association with other brands.
Declare on social media that FICT chose the celebrity for his philanthropic works.
Withdraw all advertisements, involving the celebrity, from all the media platforms till the social media moves to another issue.
Publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor.

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