XAT 2023 Question Paper | Bussiness Decision Making

XAT Previous Year Paper | XAT BDM Questions | Question 21

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Read the following scenario and answer the THREE questions that follow.

Dhan, a poor but enterprising 15-year-old, resided in the world’s largest slum in a metropolitan city, along with her widowed mother. The densely packed slum housed about a million people, mostly in rickety one room tenements, connected by labyrinthine lanes and by-lanes. Dhan’s mother worked intermittently as a daily wager in a small savoury factory. For a 15-year-old, Dhan’s life was hectic. She spends two hours every day in fetching water for the household, packing breakfast and lunch for her mother. In addition, she had to prepare supper. On her mother’s insistence, Dhan also attended an evening bridge school run by an NGO. Dhan’s dream was to provide a comfortable life to her mother and take her family out of poverty. Of late, Dhan observed that the customers to a nearby tea-cum-savoury stall (TCS), were mostly the slum dwellers, who thronged the stall for its low prices and lack of alternatives. Further, Dhan gathered that the TCS could not cater to all of its customers, and the owner still made a neat Rs.800 profit per day. Dhan saw that a probable first step towards her family’s economic independence could be to own her own TCS.

Question 21 : Within two years of establishment, Dhan’s TCS is not only outcompeting its nearest rivals in the slum but has also earned a goodwill for the quality and taste of its products. Hence, it has become famous within the slum as “Dhan Dhana Dhan” brand. Dhan now aspires to expand the reach of her savouries into the metropolitan region. Dhan wishes to scale up her savoury production from 100 kg to 1000 kg per day while maintaining quality. Dhan realizes that her establishment does not have the space for expansion on its own.

Which of the following options will BEST help Dhan to scale up production with least investment, tightly control quality, and also protect her business interests?

  1. Provide the savoury dough and preparation instructions to 100 willing women in the slum and co-opt them as business partners
  2. Buy additional space within the slum and establish own manufacturing unit
  3. Lease space in the metropolitan region and establish a manufacturing unit of TCS
  4. Outsource the production, along with secret recipes, to a mass savoury production unit outside the slum
  5. Stop catering to the slum dwellers and start serving the metropolitan region exclusively


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Explanatory Answer

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The question is " Within two years of establishment, Dhan’s TCS is not only outcompeting its nearest rivals in the slum but has also earned a goodwill for the quality and taste of its products. Hence, it has become famous within the slum as “Dhan Dhana Dhan” brand. Dhan now aspires to expand the reach of her savouries into the metropolitan region. Dhan wishes to scale up her savoury production from 100 kg to 1000 kg per day while maintaining quality. Dhan realizes that her establishment does not have the space for expansion on its own.

Which of the following options will BEST help Dhan to scale up production with least investment, tightly control quality, and also protect her business interests?"

Hence, the answer is 'Provide the savoury dough and preparation instructions to 100 willing women in the slum and co-opt them as business partners'

Choice A is the correct answer.

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