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The passage below is accompanied by four questions. Based on the passage,
choose the best answer for each question.
In the summer of 2022, subscribers to
the US streaming service HBO MAX were alarmed to discover that dozens of the platform's
offerings – from the Covid-themed heist thriller Locked Down to the recent remake of The
Witches – had been quietly removed from the service . . . The news seemed like vindication
to those who had long warned that streaming was more about controlling access to the
cultural commons than expanding it, as did reports (since denied by the show's creators)
that Netflix had begun editing old episodes of Stranger Things to retroactively improve
their visual effects.
What's less clear is whether the commonly prescribed cure
for these cultural ills – a return to the material pleasures of physical media – is the
right one. While the makers of Blu-ray discs claim they have a shelf life of 100 years, such
statistics remain largely theoretical until they come to pass, and are dependent on storage
conditions, not to mention the continued availability of playback equipment. The humble DVD
has already proved far less resilient, with many early releases already beginning to
deteriorate in quality Digital movie purchases provide even less security. Any film "bought"
on iTunes could disappear if you move to another territory with a different rights agreement
and try to redownload it. It's a bold new frontier in the commodification of art: the birth
of the product recall. After a man took to Twitter to bemoan losing access to Cars 2 after
moving from Canada to Australia, Apple clarified that users who downloaded films to their
devices would retain permanent access to those downloads, even if they relocated to a
hemisphere where the [content was] subject to a different set of rights agreements. Thanks
to the company's ironclad digital rights management technology, however, such files cannot
be moved or backed up, locking you into watching with your Apple account.
Anyone
who does manage to acquire Digital Rights Management free (DRM-free) copies of their
favourite films must nonetheless grapple with ever-changing file format standards, not to
mention data decay – the gradual process by which electronic information slowly but surely
corrupts. Only the regular migration of files from hard drive to hard drive can delay the
inevitable, in a sisyphean battle against the ravages of digital time.
In a
sense, none of this is new. Charlie Chaplin burned the negative of his 1926 film A Woman of
the Sea as a tax write-off. Many more films have been lost through accident, negligence or
plain indifference. During a heatwave in July 1937, a Fox film vault in New Jersey burned
down, destroying a majority of the silent films produced by the studio.
Back
then, at least, cinema was defined by its ephemerality: the sense that a film was as good as
gone once it left your local cinema. Today, with film studios keen to stress the breadth of
their back catalogues (or to put in Hollywood terms, the value of their IPs), audiences may
start to wonder why those same studios seem happy to set the vault alight themselves if
it'll help next quarter's numbers.
Question 19 : Netflix had begun editing old episodes of Stranger Things to retroactively improve their visual effects." What is the purpose of this example used in the passage?".
The passage is all about preserving digital content against the ravages of time. The author says the news of the removal of content on HBO Max "seemed like vindication to those who had long warned that streaming was more about controlling access to the cultural commons than expanding it, as did reports (since denied by the show’s creators) that Netflix had begun editing old episodes of Stranger Things to retroactively improve their visual effects." The Netflix example relates to a streaming service retroactively editing content. This is given to substantiate the idea that streaming services cannot be expected to be custodians of cultural commons like films and other digital content.
While option 2 is easily eliminated, the other options seem close.
Consider option 3. While it is true that the Netflix example shows that art in the digital age is no longer sacrosanct, and may be changed to suit changing tastes or technology, this option does not touch upon the role of streaming services like Netflix and the idea that they are not reliable custodians of past content. Option 1 is better than option 3.
Option 4, again, seems a strong contender, at the outset. But the Netflix example is not about streaming services controlling access to the cultural commons and not expanding it. It is about streaming services not preserving cultural content in the original state but altering it to suit their interests. Option 4 actually relates to the HBO example, not the Netflix one. So, this option too, is incorrect.
Choice A is the correct answer.
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