XAT 2025 Question Paper | Bussiness Decision Making

XAT Previous Year Paper | XAT BDM Questions | Question 16
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Read the following scenario and answer the THREE questions that follow.

TrueColor, an event management company in eastern India, had been in a business of inviting Tollywood singers to a city called Tivanna, and made money out of selling tickets of their concerts. The stars were paid a fixed fee regardless of the number of tickets sold. The company had a specialized team that negotiated the singers’ fee with their managers. However, for selling the tickets of such events, they were reliant on an external media agency called Zedius. Zedius had a long-standing relationship with TrueColor, and had been instrumental in achieving a target of 50,000 tickets for each of the flagship events.
Mr. Sukanta Rao joined TrueColor as an inhouse sales and marketing manager, a position exclusively created for him. The CEO, Mr. Adil Banerjee, had assigned a task of increasing the sales of tickets to 100,000. In Sukanta’s earlier stint, he had seen that similar cities sell more than 75,000 tickets for such events. He felt that, over time, reaching 100,000 was plausible for TrueColor.

Question 16 : Sukanta felt that the aspirational target can be achieved only if Zedius is replaced. However, he is not sure if he should make any major changes in his first year.

Which of the following reasons will BEST help Sukanta NOT to start making major changes immediately?

  1. The owners of Zedius are respected citizens of Tivanna.
  2. TrueColor recruited Sukanta specifically to increase ticket sales by whatever means necessary.
  3. Zedius has managed TrueColor’s marketing for the last five years.
  4. Sukanta needs more time to learn about the dynamics of the eastern market.
  5. For around a decade, ticket sales have consistently hovered at 50,000.

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Explanatory Answer

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The question is " Which of the following reasons will BEST help Sukanta NOT to start making major changes immediately? "

Hence, the answer is 'Sukanta needs more time to learn about the dynamics of the eastern market.'

Choice D is the correct answer.

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