CAT 2019 Question Paper | Verbal Slot 1

CAT Previous Year Paper | CAT VARC Questions | Question 7

CAT 2019 VARC section was a true nightmare. It was the most taxing section of the three. With some of its questions requiring critical reasoning, demanded even the avid of the readers to read and reread the passages before landing on an answer. We've tried our best to present these actual questions from CAT 2019 VARC section in their least intimidating from (at least in the font), with detailed solutions in a student friendly format to test yourself and understand the importance of reading for VARC section of the CAT exam. For a curated reading list head out here: Bharath’s Reading List. If you are planning to take CAT 2019 paper as a full fledged mock, it would help if you go back to : CAT Question Bank and solve questions that are not from actual CAT Question papers.

Contemporary internet shopping conjures a perfect storm of choice anxiety. Research has consistently held that people who are presented with a few options make better, easier decisions than those presented with many. . . . Helping consumers figure out what to buy amid an endless sea of choice online has become a cottage industry unto itself. Many brands and retailers now wield marketing buzzwords such as curation, differentiation, and discovery as they attempt to sell an assortment of stuff targeted to their ideal customer. Companies find such shoppers through the data gold mine of digital advertising, which can catalog people by gender, income level, personal interests, and more. Since Americans have lost the ability to sort through the sheer volume of the consumer choices available to them, a ghost now has to be in the retail machine, whether it’s an algorithm, an influencer, or some snazzy ad tech to help a product follow you around the internet. Indeed, choice fatigue is one reason so many people gravitate toward lifestyle influencers on Instagram—the relentlessly chic young moms and perpetually vacationing 20-somethings—who present an aspirational worldview, and then recommend the products and services that help achieve it. . . .

For a relatively new class of consumer-products start-ups, there’s another method entirely. Instead of making sense of a sea of existing stuff, these companies claim to disrupt stuff as Americans know it. Casper (mattresses), Glossier (makeup), Away (suitcases), and many others have sprouted up to offer consumers freedom from choice: The companies have a few aesthetically pleasing and supposedly highly functional options, usually at mid-range prices. They’re selling nice things, but maybe more importantly, they’re selling a confidence in those things, and an ability to opt out of the stuff rat race. . . .

One-thousand-dollar mattresses and $300 suitcases might solve choice anxiety for a certain tier of consumer, but the companies that sell them, along with those that attempt to massage the larger stuff economy into something navigable, are still just working within a consumer market that’s broken in systemic ways. The presence of so much stuff in America might be more valuable if it were more evenly distributed, but stuff’s creators tend to focus their energy on those who already have plenty. As options have expanded for people with disposable income, the opportunity to buy even basic things such as fresh food or quality diapers has contracted for much of America’s lower classes.

For start-ups that promise accessible simplicity, their very structure still might eventually push them toward overwhelming variety. Most of these companies are based on hundreds of millions of dollars of venture capital, the investors of which tend to expect a steep growth rate that can’t be achieved by selling one great mattress or one great sneaker. Casper has expanded into bedroom furniture and bed linens. Glossier, after years of marketing itself as no-makeup makeup that requires little skill to apply, recently launched a full line of glittering color cosmetics. There may be no way to opt out of stuff by buying into the right thing.

Question 7 : Which one of the following best sums up the overall purpose of the examples of Casper and Glossier in the passage?

  1. They are increasing the purchasing power of poor Americans.
  2. They are exceptions to a dominant trend in consumer markets.
  3. They are facilitating a uniform distribution of commodities in the market.
  4. They might transform into what they were exceptions to.

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Explanatory Answer

The author first cites the examples of Casper and Glossier while discussing companies that 'have sprouted up to offer consumers freedom from choice'. That is, they are exceptions to the dominant trend of flooding consumers with choice. However, the author does not leave it at that. He argues that even these start-ups promising simplicity of choice will be pushed toward overwhelming variety due to the steep growth expectations from investors. That is, though they are exceptions now, Casper and Glossier may transform into what they are exceptions to.

The question is "Which one of the following best sums up the overall purpose of the examples of Casper and Glossier in the passage?"

Hence, the answer is They might transform into what they were exceptions to.

Choice D is the correct answer.


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