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Two Apple stores in Delhi and in Mumbai - opened in April 2023. Until
now, Indians could buy Apple products in the
country either online or through a vast network of what the company calls ‘premium
resellers’. Will the new-found ability
to sell products directly to customers in India - the world's second largest
smartphone market - impact its fortunes here?
Apple has long tried to open physical retail stores in India. In 2019, the Indian
government relaxed some investment
rules, exempting companies selling ‘cutting-edge’ items, such as Apple's iPhones and
iPads, from restrictions.
Apple first launched an online store in India through a website which allows users
to request for customised products.
Apple’s decision to open physical stores in India could be the next step in its
branding strategy. It is not as if this will
change Apple’s sales in any dramatic way, but it is still a key milestone, one that
will allow Apple to deliver to Indian
customers the full Apple experience. The iPhone is still an aspirational product in
the price- sensitive Indian market.
When you launch an Apple store, you are basically giving a premium experience to
your premium consumers. It might
not pull up sales, but it pulls more people into the Apple ecosystem.
Setting up an Apple store in India is also a statement that the country is now big
enough for Apple to be actually interested
in expanding operations here, and comes at a time when India is rising fast as a
manufacturing base for the iPhone. Apple
first began making a lower-end model of the iPhone in India in 2017. Last year, it
began producing its latest model of
iPhone 14 in the country, which now accounts for 5 percent of total iPhone
production.
For years, Apple had relied on China's sophisticated manufacturing network to
produce the bulk of its products. But analysts
predict that by 2025, a quarter of all iPhones the company makes could be produced
in India. Apple was already making
between 5-7 percent of its products in India, and they are targeting to go up to 25
percent of their manufacturing capacity.
In 2022, Apple had a 60 percent market share in the Indian ‘premium smartphone’
market - which refers to mobiles that
cost INR 40,000 or more, ahead of Samsung's 21 percent share. Apple is doing well
across categories. The real issue will
be to pull consumers to these flagship centres without alienating the partner
sellers.
Apple has finally understood that India’s premium market is growing, so why not be
serious about it
Question 10 : The main point the passage makes is that Apple
Option 1: This option is correct. The passage highlights how Apple
recognizes India as an important market and is expanding its presence by opening
retail stores and increasing manufacturing operations. It states that Apple has long
wanted to open physical stores in India, and the recent developments signal that
India is now a significant market for Apple’s growth and branding strategy.
Option 2: This option is incorrect. The passage mentions that Apple stores are more
about enhancing the brand experience rather than dramatically increasing sales.
Option 3: This option is incorrect. While Apple has a strong share in the premium
market, the focus of the passage is on Apple's expansion and strategic moves, not
just the iPhone’s popularity.
Option 4: This option is incorrect. The passage states that Apple is leading the
premium smartphone market in India, so competing with Samsung is not the primary
focus. The expansion is more about strengthening Apple’s ecosystem in India.
Choice A is the correct answer.
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