Ask a professional in the business, what is the key to success? You’ll most likely get an answer that might echo the mantra of the David Oglivy, ‘Nothing is more efficient than advertising. Advertising is more memorable and longer lasting.’ Or as that silver-tongued devil put it, “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” Oh hell yeah, we are talking about Don Draper from Mad men who epitomizes the best and brightest at the twilight of advertising’s golden age. To all the creative folks out there, who like to communicate their idea effectively to inspire people to buy something, then MICAT is the exam that you should definitely consider writing.
What is MICAT?
MICAT is a qualifying examination for admission to the PGDM programs offered by MICA Ahmedabad. The exam is conducted biannually and administered by MICA (Mudra Institute of Communication), Ahmadabad.
Exam pattern
MICAT 2022 will have three different sections with their own time limits.
- Psychometric test
- Aptitude Test (Verbal Ability, Quantitative Ability, General Awareness, and Divergent-Convergent Thinking)
- Descriptive Test
| Section | No of questions |
| Psychometric test | 150 |
| Verbal Ability | 25 |
| Quantitative ability | 25 |
| General Awareness | 25 |
| Divergent-convergent thinking | 30 |
| Descriptive test | 4 |
While the aptitude section is something that MICAT has in common with CAT, the other sections firmly place it in a different category. The Psychometric test is something that some institutes implement but most of the colleges hold this test during their Personal Interview rounds rather than the MBA Entrance Exam itself making MICAT different from other exams. In addition to this, there is a descriptive test in MICAT which is not the norm with most MBA Entrance Exams.
Syllabus
Psychometric test
The Psychometric test is entirely subjective and there is no fixed syllabus as it asks questions to find out about the candidate personality.
Aptitude section
This is a section that is somewhat similar to CAT. While it does not have a clearly defined syllabus, the major topics can be identified quite easily. I.e, Algebra, Arithmetic, Geometry, Trigonometry, Numbers, Data Interpretation
Convergent and divergent thinking
section is a combination of logical reasoning and verbal reasoning. Some of the major topics in this section of MICAT are : Visual Reasoning, Sequence and series, Data sufficiency, Word association.
Why should you consider taking MICAT?
MICA has carved a niche for itself in generating business stalwarts in the domain of strategic management and digital marketing. MICAT is held for selecting candidates for admission in MICA Ahmedabad. The flagship course that accepts the MICAT Score is the PGDM-C course or the diploma course in Communication. The PDGM-C (Post graduate diploma in Communication) focuses on developing strategic marketing professionals. MICA Ahmedabad is acknowledged to be one of the best colleges in the field of marketing and the PGDM-C focuses on grooming business leaders who focus on creative thinking, consumer-centricity, communication, and community outreach.
How to prepare for MICAT?
The difference between MICAT and other MBA Entrance Exams emphasizes that preparation for MICAT is somewhat tricky. The first thing that each candidate needs to do is to understand exactly what is tested in the MICAT Exam. The major pain points for the candidates during MICAT Preparation could be the Descriptive section as it is completely different from any of the sections in other MBA Entrance Exams.
The best mode of preparation for this section would be to go through previous MICAT papers and the sample papers that MICA Ahmedabad has uploaded on their website. This will give the candidate an idea of the kind of questions that could be asked in the MICAT Exam. Apart from this, attempting as many MICAT Mocks would also be helpful in your MICAT Preparation.
Registration deadlines
| Registration Opens | Registration Ends | |
| MICAT 1 | October, 2021 | November 20, 2021 at 11:50 pm |
| MICAT 2 | November 23, 2021 | January 16, 2022 at 11:50 pm |
To read more about the Important deadlines of other top b-schools check out this article, which is a one stop destination for aspirants to to find main MBA exams notifications.
Best wishes!!
Abhishek Mukherjee works for 2IIM. Apart from solving interesting math questions he likes to eat biriyani and watch movies.
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